LavaLife Dating launches new Magazine
Lava Life dating, one of the largest online matchmaking services, starting up in 1987, and operating other dating services under various names such as webpersonals.com, has just launched a new matchmaking magazine, lavalifemagazine.com, talking about the latest dating trends, styles, and giving matchmaking advice to all the potential lovers out there. LavaLife magazine has a “contest” section, horoscopes, and even gives sexual advice. The target audience is obviously the young, hip, urban type crowd, and Lava Life’s bold move might just pay off. LavaLife isn’t the first company to make such a move however, as Match.com launched a magazine last year, and it seems Lava Life is looking to have similar luck with their new magazine.